Digital Signage Reseller & White Label Digital Signage: A Profitable Opportunity
The use of digital signage has emerged as an important business tool to reach customers and increase brand awareness as well as to simplify communication. The increased demand is opening up many companies to the possibility of becoming resellers of digital signage or white-label digital signage offerings. These models allow a low-risk, high-reward entry into the digital signage market without having to develop software on your own.
Who is a Digital Signage Reseller?
A digital signage reseller is a company that resells an existing software provider under their own brand or as a third-party vendor. The resellers can get revenue by subscriptions, the sale of hardware, or service charges, but they utilize the technology and support of the provider.
Advantages of Digital Signage Reseller:
Low Startup Cost- No software development is required, ride on an existing platform.
Fast Market Entry- Begin to sell instantly with a tested solution.
Continued Support- Depend on the provider to update and trouble shoot.
Scalability - Add products without investing in R&D heavily.
What is White-Label Digital Signage?
The white label digital signage is an extension of reselling, as companies have the option of rebranding the software. The reseller markets the solution with their brand name and the provider does the development, maintenance, and updates.
The benefits of White-Label Solutions:
Brand Control -Design the software to your logo, color, and branding.
Better Profit Margins- Sell at high prices with your own brand.
Customer Loyalty - Develop customer relationships over the long term through a smooth branded experience.
Flexibility - Deploy SaaS, on-premise or hybrid.
The Art of Successful Reselling or White-Labeling
1. Find the Right Partner – Find a reputable digital signage supplier that has good features, cloud-based management and support.
2. Niche for Yourself – Position yourself in certain industries such as retail, healthcare, or education.
3. Sell Bundled Solutions - Package software with hardware, installation and content creation.
4. Marketing emphasis- Employ the use of SEO, social media, and case studies to draw clients.
5. Give Superior Support- Make sure that the onboarding is easy, and the support is continuous to make customers stay.
Conclusion
One of the savvy ways of entering the digital signage market without investing too much in it is to become a digital signage reseller or provide white-label solutions. With the help of a reliable provider, businesses will be able to implement scalable, branded solutions in a short period, and maximize profits.
Would you like to have your own digital signage business? Be a partner with one of the leading providers now and open up new revenues! 🚀
